Throughout this lesson, you’ll be able to identify how you can keep an eye on your competition so you can develop strategies that highlight the best differentiators of your business, products, and services. Why should you take this lesson? As is the case with Clients, Competitors will give you some clues on which specific areas you can find room for improvement and run up the growth of your business. Start analyzing your Competitors and discover how to stand out from them. What will you learn during this lesson? - What is a Competitor - Why Competitor Analysis helps you get valuable insights for improving your Buyer Personas - How to add Competitors and the information you can input about them in GETitOUT - How to identify the Pains & Goals, Benefits, Features, and Differentiators of your Competitors - Thoughts on how to generate differentiators from Competitors Analysis You can take a sneak peek of how GETitOUT looks inside and try out the Competitors Analysis feature and more for free for two weeks. You don’t even have to put in your credit card! [https://getitout.io/start-your-free-trial/?utm_source=Uteach&utm_medium=Uteach+Caption&utm_campaign=Uteach+Lessons](https://getitout.io/start-your-free-trial/?utm_source=Uteach&utm_medium=Uteach+Caption&utm_campaign=Uteach+Lessons)