This lesson will help you figure out the importance of studying and analyzing your customers as constantly as possible so you can use their opinions and thoughts on your products or services to shape them accordingly to their real needs. Why should you take this lesson? When having your Customers analyzed and studied, you’ll be able to execute better and more effective product development stages that will later represent the success you’re looking for. Start using the Clients’ tool to keep track of your best-performing customers as well! What will you learn during this lesson? - How to use your potential clients to learn more about your customers - Why Client Analysis helps you build more realistic Buyer Personas - How to add Clients and the information you can input about them in GETitOUT - How GETitOUT uses Clients to generate trustworthy Marketing Materials - Tips for building closer and stronger relationships with Clients - Tips for interviewing Clients (+questionnaire)