This lesson will get you deeper into how to translate your Product Features into clear and powerful Benefits, also known as that “thing” your customer will perceive as value or problem-solving factor. Why should you take this lesson? Knowing what Benefits are your products and services actually delivered to your customers is the key to improving the way you communicate with them, and will determine the focus of your marketing messages. Start wowing your clients after finishing this lesson! What will you learn during this lesson? - The definition of Benefits - The main components of Benefits and how they are built from Pains & Goals - How to use the Benefits tool to create relevant benefits by combining Features, Pains & Goals and based on a Buyer Persona - How GETitOUT’s AI Assistant helps you generate more and more Benefits - How to edit AI Benefits Suggestions - The importance of organizing and categorizing Benefits